Brits Embrace Airport Breakfast Beer Tradition
In a surprising revelation, a recent survey conducted by On The Beach and Seven Bro7hers Brewing Co has unveiled that three in four holidaymakers enjoy a breakfast beer at the airport before their flight. This cheeky tipple has become a staple for many Brits, with two-thirds even deeming a pre-10am pint as essential and a highlight of their trip. The tradition of indulging in a morning beer before jetting off to a new destination has been ingrained in British culture, with the survey ranking it as the second most refreshing beer tasting moment, just behind enjoying a beer by the pool or beach.
Zoe Harris, of Manchester-based On the Beach, expressed the sentiment behind this tradition, stating, “Whether it’s 3am, 6am, or 5pm, we all know that having a pre-holiday beer is a true British tradition.” Recognizing the common choice of Fosters or Carling for these early morning indulgences, the collaboration between On The Beach and Seven Bro7hers Brewing Co led to the creation of Breakfas7 Brew, a citrusy 3.4 percent lager designed to complement classic breakfast foods like bacon, sausages, and eggs. Customers traveling during the October half-term will have the opportunity to sample this unique brew for free, enhancing their pre-flight experience.
Breakfast Beer: A Unique Drinking Experience
The concept of enjoying a breakfast beer may seem unconventional to some, but for many Brits, it serves as a way to kickstart their holiday with a sense of relaxation and anticipation. The ritual of savoring a pint before takeoff has become a cherished tradition, symbolizing the beginning of a new adventure and a break from the routine of everyday life. The appeal of a breakfast beer lies not just in the act of drinking, but in the atmosphere it creates – a sense of camaraderie among fellow travelers, the buzz of excitement in the air, and the anticipation of what lies ahead.
The introduction of Breakfas7 Brew by On The Beach and Seven Bro7hers Brewing Co adds a new dimension to this age-old tradition, offering holidaymakers a unique and flavorful experience that complements the flavors of a classic English breakfast. The citrusy notes of the lager are designed to enhance the taste of breakfast staples like bacon, sausages, and eggs, creating a harmonious pairing that elevates the morning meal to a new level. By combining the familiarity of a traditional English breakfast with the innovation of craft brewing, Breakfas7 Brew aims to redefine the concept of breakfast beer and offer travelers a one-of-a-kind drinking experience.
The Rise of Craft Beer Culture
The collaboration between On The Beach and Seven Bro7hers Brewing Co reflects a broader trend in the beer industry towards craft brewing and artisanal creations. As consumers become more discerning in their tastes and seek out unique and flavorful options, craft breweries have gained popularity for their innovative and high-quality offerings. The launch of Breakfas7 Brew is a testament to this trend, showcasing the creativity and expertise of craft brewers in developing new and exciting beer varieties that cater to a diverse range of palates.
Craft beer culture has seen a significant rise in recent years, with consumers increasingly seeking out locally brewed and small-batch beers that offer a distinctive and authentic drinking experience. The emphasis on quality ingredients, unique flavor profiles, and creative brewing techniques has set craft beers apart from mass-produced options, appealing to a growing segment of the market looking for something beyond the ordinary. Breakfas7 Brew exemplifies this trend, combining the expertise of Seven Bro7hers Brewing Co with the innovative vision of On The Beach to create a beer that is not just a drink, but a culinary experience in itself.
In Conclusion, the tradition of enjoying a breakfast beer at the airport before a flight has long been a cherished ritual for many Brits, symbolizing the beginning of a new adventure and a break from the routine of everyday life. The introduction of Breakfas7 Brew by On The Beach and Seven Bro7hers Brewing Co adds a new twist to this tradition, offering holidaymakers a unique and flavorful experience that complements the flavors of a classic English breakfast. As craft beer culture continues to thrive, innovations like Breakfas7 Brew serve as a testament to the creativity and expertise of craft brewers in developing new and exciting beer varieties that cater to the evolving tastes of consumers. Whether it’s a pre-10am pint or a post-work beer, the enjoyment of a well-crafted brew is a universal pleasure that transcends time and place, connecting people through the shared experience of good company and great beer.