Summit, a performance marketing specialist, recently announced an extension of its partnership with Ann Summers, a popular retailer known for its sexual wellness and empowerment ethos. Over the past two and a half years, Summit has been working with Ann Summers on paid social and SEO strategies to enhance the brand’s online visibility.
However, the journey has not been without its challenges. Ann Summers faced obstacles with search engine filters restricting its search results. In December 2022, the Summit team made a breakthrough by proving that the site was being overly filtered. This led Google to reassess its stance and ultimately improve the site’s performance.
In addition to paid social and SEO, Summit will now also be supporting Ann Summers with paid search campaigns. Carl Hutchinson, head of paid media at Summit, highlighted the agency’s expertise in navigating tightly regulated industries, citing previous work with brands like Durex and Sapphire Medical.
The successful appeal of Google Safe Search filters has significantly boosted Ann Summers’ visibility online, making it one of the top performers in the industry. Despite ongoing challenges related to age restrictions on certain content, Summit’s partnership with Ann Summers continues to thrive.
The collaboration between Summit and Ann Summers has resulted in the creation of authoritative and informative content that aligns with the brand’s values. By understanding the rules and regulations governing the industry, Summit has been able to ensure the success and profitability of its client campaigns, even in the face of challenges from platforms like Meta and Google.
Overall, the extended partnership between Summit and Ann Summers signifies a continued commitment to driving growth and visibility for the brand. With a proven track record of overcoming obstacles and delivering results, Summit remains a valuable ally for Ann Summers in the ever-evolving digital landscape.
