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Alex Yee and Beth Potter’s incredible performances at the Paris 2024 Olympics have not only brought home medals for Great Britain but have also ignited a spark of inspiration for aspiring triathletes of all ages. British Triathlon Performance Director Mike Cavendish believes that the success of Yee and Potter can motivate the next generation of British triathletes to dive into the sport.

Potter’s bronze in the women’s race and Yee’s gold, clinched with a thrilling sprint finish, showcased the strength of British triathletes on the global stage. Alongside them, Kate Waugh, Georgia Taylor-Brown, and Sam Dickinson also made their mark in Paris, highlighting the depth of talent in British triathlon.

Cavendish expressed his excitement about the outstanding performances, emphasizing the impact of Beth’s transition from one sport to another and Alex’s remarkable journey to gold. The unexpected and sensational manner in which Yee claimed victory has captured the hearts of sports enthusiasts and created a memorable story for the sport of triathlon.

With the aim of spreading the Olympic magic and encouraging more people to engage in triathlon, British Triathlon has launched the ‘Paris Inspired’ program. This initiative offers a range of free activities, including family-friendly events and adult-focused sessions like Swim Bike Run Mini and Swim Bike Run Develop, designed to help participants build confidence in swimming, cycling, and running.

Cavendish stressed the importance of capitalizing on the momentum generated by the Paris success by attracting young athletes to triathlon clubs and events. He emphasized the need to reach out to kids from diverse backgrounds and sports disciplines, urging them to explore the thrill of triathlon and lead an active lifestyle.

Both Yee and Potter’s unique paths into triathlon, coming from running and athletics backgrounds, exemplify the diverse talent pool that can contribute to the sport’s growth. Cavendish highlighted the significance of inspiring individuals from various sports and age groups to try triathlon, emphasizing that it’s never too late to start and enjoy the swim, bike, run experience.

Beyond nurturing elite athletes, British Triathlon aims to promote a culture of physical activity and well-being through swim, bike, run activities. The organization envisions a legacy of increased participation in triathlon and an active lifestyle for people across the country, inspired by the success stories of athletes like Yee and Potter.

Triathlon England’s support for clubs and event organizers through the Paris Inspired campaign underscores the commitment to making triathlon accessible to a wider audience. By offering opportunities to engage in swim, bike, run activities, British Triathlon hopes to cultivate a vibrant community of triathletes and fitness enthusiasts, shaping a healthier and more active nation for the future.