The Special Broadcasting Service (SBS), a hybrid-funded public broadcaster in Australia, has recently secured the exclusive broadcast rights for Extreme E in the country. This exciting partnership will allow a wide Australian audience to enjoy the adrenaline-pumping races of Extreme E on digital and free-to-air platforms.
As part of this agreement, SBS will be airing the Extreme E X Prix in 2024, providing extensive coverage and reach to motorsport enthusiasts across the nation. Viewers can look forward to watching all the major events, highlights, and special racing programming related to Extreme E on SBS, including access to the content on SBS On Demand in addition to linear broadcasts.
Extreme E, now in its fourth season, is a pioneering motorsport series that promotes sustainable practices and raises awareness about climate change. By showcasing electric SUVs in challenging environments, Extreme E aims to push the boundaries of sustainable vehicle technology while underscoring the urgent need to address the climate crisis.
Ali Russell, the Managing Director of Extreme E, expressed enthusiasm about the partnership with SBS, highlighting the broadcaster’s reputation for delivering diverse and high-quality content to Australian audiences. The collaboration with SBS is seen as a significant step in expanding the reach and engagement of Extreme E in Australia, with the hope that fans across the country will enjoy the thrilling motorsport series.
Ken Shipp, the Director of Sport at SBS, emphasized the network’s extensive global connections and its longstanding support for Australian motorsports as key factors in bringing Extreme E to Australian viewers. SBS is proud to be the platform for broadcasting this purpose-driven event in Australia, making Extreme E accessible to audiences through SBS and SBS On Demand during the 2024 season.
This partnership between SBS and Extreme E marks a significant milestone in bringing sustainable motorsport and climate action to a broader audience in Australia. With the excitement and passion surrounding Extreme E, viewers can look forward to an engaging and impactful viewing experience that combines high-speed racing with a commitment to environmental sustainability.
