Adam Milne, the New Zealand fast bowler, is impressed by the increasing accessibility of cricket in Manchester due to various initiatives taking place across England and Wales. He recently participated in a Crick-Fit session at GoodMayes Park in Ilford, which features a non-turf pitch installed in 2023 as part of KP Snacks’ commitment to revamp 100 pitches over the next three years, with a focus on cities and urban areas.
Milne expressed his excitement about the growth of cricket within communities and how it will benefit different generations across all levels of the sport. He emphasized the importance of involving young fans and families in cricket, stating that the more young people participate in the sport, the better. He also highlighted the significance of having individuals from diverse backgrounds engaged in cricket, showcasing the inclusive nature of the game.
The initiative led by KP Snacks aims to inspire and empower more families and communities to engage in cricket, promoting a healthier lifestyle through physical activity. This commitment reflects the company’s dedication to investing in local communities and providing greater access to sports for a wider audience.
The impact of these efforts will be significant, as they will offer more people the opportunity to participate in sports, fostering a sense of community and encouraging physical activity. With 36 pitches already active and 35 more scheduled to be installed this summer in various locations such as Bristol, Liverpool, Newcastle, and Wigan, the initiative is set to reach a larger audience and provide access to high-quality cricket facilities.
Emma Smith, the marketing manager at KP Snacks, emphasized the importance of creating new opportunities for local communities to engage with cricket and lead a healthier lifestyle. Through interactive sessions and cricket-themed workouts, the initiative aims to introduce people to the sport and highlight the fun aspects of playing cricket.
As the Official Team Partner of The Hundred, KP Snacks is committed to expanding access to cricket and encouraging more families and communities to get involved in the sport. By visiting www.everyonein.co.uk, individuals can find their nearest pitch and take part in the initiative to promote a more active and healthier lifestyle through cricket.
