Manchester United has once again been chosen as one of Adidas’ ‘elite teams’ for the upcoming 2025/26 season. This means that the Reds will receive special attention from the German manufacturer when it comes to developing their kit. Just like this season, United will be getting the ‘authentic kits’ with Heat.Dry technology, along with the trefoil ‘Adidas Originals’ logo on the third kit. The third kit from this season was a big hit with fans due to its unique design.
In addition to United, Arsenal, Liverpool, and Newcastle United will also be part of the elite teams from the Premier League. Celtic from Scotland and AS Roma from Italy are also set to join the ‘elite team’ status next season. However, Aston Villa, who recently switched to Adidas, did not make the cut. The other clubs in the elite category include Juventus, Bayern Munich, and Real Madrid.
Manchester United signed a significant deal with Adidas starting from the 2015/16 season, which was worth a staggering £841.7m ($1.1bn) over ten years. In July 2023, the Red Devils extended their partnership with Adidas until 2035, with a minimum value of £900m over the next decade. Former United CEO Richard Arnold expressed excitement about continuing the iconic partnership with Adidas, highlighting the commitment to style, flair, and high performance.
The relationship between Manchester United and Adidas has a rich history dating back to the 1980s, and it has seen innovative designs and technology in sportswear over the years. The extension of the partnership is expected to bring more exciting collaborations and products in the coming years.
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