Miami is now home to a new retail space that is sure to catch the eye of fashionable citizens. Citizen Watch America and Starboard have teamed up to launch a multi-brand boutique on a Celebrity Cruises ship. This boutique, located on the Celebrity Summit ship, offers a unique shopping experience for passengers.
The 320-square-foot retail space will showcase a variety of offerings from Citizen and Bulova. Customers can expect to find limited and special edition pieces, including the first-at-sea Citizen Series 8 collection and a special ladies’ collection. Bulova will also have a presence in the boutique, featuring collaborations such as the Marc Anthony and Frank Sinatra special editions, as well as men’s jewelry.
Inspired by Citizen’s flagship boutique in New York, the at-sea boutique takes design cues from the Fifth Avenue store. The oversized visuals of the brands’ notable collections are sure to make a statement. Jeffrey A. Cohen, president of Citizen Watch America, expressed his excitement about the partnership with Celebrity Cruises and Starboard. He highlighted the importance of the cruise industry as a key retail channel for both Citizen and Bulova.
Caryl Capeci, Starboard’s senior vice president of fine jewelry and watches, emphasized the unique partnership between the Japanese and American brands. She mentioned the shared values of authenticity, technology, sustainability, and contemporary lifestyle that drive the collaboration. With over 20 years of history working together at sea, Citizen and Bulova have a strong foundation with Starboard.
The new multi-branded boutique on the Celebrity Summit represents a significant expansion of this partnership. The companies are enthusiastic about the opportunities for brand and business success that this venture will bring. As the boutique sets sail, passengers can look forward to a world-class shopping experience that combines luxury, style, and innovation.
This collaboration between Citizen, Bulova, and Starboard is a testament to the power of partnership and creativity in the world of retail. By bringing together the best of Japanese and American craftsmanship, along with a commitment to excellence, the boutique on the Celebrity Summit is set to become a must-visit destination for fashion-forward travelers. With its exclusive collections and personalized service, the boutique promises to deliver a shopping experience like no other at sea.