You may have been saying Shein wrong all this time. If you’ve ever needed new clothes in a hurry or shopped on a budget, you might have checked out the fast fashion brand Shein. The brand, which is from China, became the world’s largest fashion retailer in 2022, and many people go there to update their wardrobe. But do you know how to say the brand’s name correctly? Before this fashion brand became popular, it wasn’t a word that people used in English, so there have been different ways that people pronounce it. The most common way is “Sheen”, but according to one woman, that’s not right. In a video that went viral online, Kinly explained that there’s actually another way to say the word, based on the brand’s history when it used to be called She Inside. Sharing her knowledge on TikTok, Kinly said the word should be pronounced as two separate words – She-In. She said: “Please stop saying Sheen. It’s pronounced She-in. It’s short for She Inside. That’s what the old name for Shein was. She Inside. It’s not Sheen.” Kinly showed evidence from a Google AI Overview result that spelled the brand name as “SheIn” with a capital letter to separate the two words, and referred to it as “formerly She Inside”. However, the current brand name is usually written in block capitals on the website, so the distinction between the two words is less clear. In the comments on Kinly’s video, people mentioned other ways the word is pronounced around the world, including some from Sweden and Romania who said it like “Shane”. One person said: “I say it however it comes out of my mouth.” Another person added: “Thank you! This has bothered me for a long time.” And a third person commented: “I knew it was said that way, but I prefer saying Sheen.”