Branded residences are upscale residential developments that are partnered with prestigious brands, such as hotel groups, luxury car makers, jewelry, and fashion labels. These homes are known for their design-focused interiors and high level of security. While they may come with a premium price tag compared to non-branded homes, they offer top-notch amenities and services similar to those found in luxury hotels.
According to research by Knight Frank, nearly 40% of current or planned branded residence projects are located in North America, with Asia-Pacific and Europe also making up a significant portion. Here are some of the top branded residences around the world:
1. The Sail, Melaka, Malaysia: This flagship development by Sheng Tai International includes South East Asia’s first Karl Lagerfeld Hotel Tower and branded residences. With a height reaching 325 meters into the sky, it offers one, two, and three-bedroom apartments with a 7% rental yield and an estimated 44% return on investment over a 12-year period.
2. Viceroy Residences at Ombria, Algarve, Portugal: Managed by Viceroy Hotels & Resorts, these homes offer access to the hotel’s services, pools, spa, and golf course. Owners also receive discounts on facilities at all Viceroy locations.
3. Six Senses Antognolla, Umbria, Italy: This new resort by Six Senses is set in a 1,300-acre estate and features a renovated 12th-century castle, an 18-hole golf course, and a mix of apartments and villas.
4. SLS Madrid Infantas Residences, Madrid, Spain: Consisting of one-, two-, and three-bedroom apartments and penthouses, this development by SLS offers a range of amenities including dining rooms, fitness studios, and rooftop gardens.
5. The Lucan, Chelsea, London SW3: Inspired by Victorian and Edwardian architecture, this development offers one-, two-, and three-bedroom apartments managed by Marriott International’s Autograph Collection. Amenities include a 24/7 concierge, valet parking, and a state-of-the-art gym.
6. Pendry Residences Barbados: These beachfront villas by Pendry offer two to six bedrooms, plunge pools, and exclusive access to a range of facilities including restaurants, bars, and a spa.
7. 888 Brickell by Dolce & Gabbana, Miami, Florida: These apartments are individually designed by Dolce & Gabbana and offer views of the Atlantic Ocean and Biscayne Bay. Amenities focus on dining, entertainment, and wellness.
8. Mirabello Villas@Elounda Hills, Crete: This eco-resort offers ocean-facing villas managed by 1 Hotels & Homes, along with traditional hotel services and the option for residents to partake in an ancient saging ritual.
9. Four Seasons Hotel and Private Residences Telluride, Colorado, USA: These private residences feature private terraces, fireplaces, and ski-in/ski-out access. Residents can enjoy five-star services such as a fitness center, spa, and butler.
10. The OWO Residences by Raffles, Westminster, London SW1: Housed in the historic Old War Office building, these Raffles branded residences offer a mix of studios to five-bedroom apartments with period details and large windows.
These branded residences offer a unique living experience for those seeking luxury, convenience, and high-end amenities in prime locations around the world. Whether you’re looking for a beachfront villa in Barbados or a chic apartment in London, there’s a branded residence to suit every taste and lifestyle.