Hundreds of Moray Cup fans queued up outside a Macduff wholesaler in anticipation of the beloved fizzy drink’s relaunch after a seven-year hiatus. The red “fruit flavour” soft drink, a staple in the north-east of Scotland, was produced as a “limited edition” for Deveron Direct, a cash and carry wholesaler that will exclusively stock the product. Originally created by Macduff-based Sangs and later by Cott Macduff, the Moray Cup holds a special place in the hearts of many locals.
Excitement was palpable as customers lined up from the early hours of the morning at Deveron Direct’s Macduff warehouse, eagerly awaiting the chance to purchase the iconic drink. The relaunched Moray Cup went on sale at 9am, sparking a frenzy among fans who were eager to get their hands on a taste of nostalgia.
The Return of Moray Cup: A Nostalgic Delight
One of the eager customers in line was Neil Shirron from Fraserburgh, who arrived at 7.30am and left with three cases of 12 bottles each, costing £14.99 per pack. For Neil, the relaunch of Moray Cup was a trip down memory lane, recalling his childhood days in Portlethen when he would enjoy the fizzy drink in Aberdeen. He expressed his hopes that the new Moray Cup would stay true to the original flavor that he remembers fondly.
Another Moray Cup enthusiast, John Wilson, and his wife made the journey from Peterhead along the Buchan coast to secure their share of the drink. John, who has cherished memories of Moray Cup, expressed his desire for the drink to make a permanent comeback. He excitedly shared his plans to savor the drink with a mixer later in the evening, relishing the moment of nostalgia.
As the excitement around the Moray Cup relaunch grew, so did the crowds outside the Macduff wholesaler. The influx of customers led to a high volume of traffic in the area, prompting the intervention of local police to manage the situation. Amidst the hustle and bustle, even the youngest fans made an appearance, with 16-week-old Brodie Swan accompanying her mother Alys to the event. Alys, the wife of Turriff Primary School teacher Angus, was determined to secure the beloved drink for her husband, knowing how much it meant to him. The sense of anticipation and nostalgia was shared by many attendees, including Alys, who eagerly awaited the chance to taste the iconic drink once again.
Businesses Join the Moray Cup Craze
The allure of the Moray Cup was not limited to individual customers, as businesses also sought to capitalize on the relaunch of the popular soft drink. Laura Kurteshi, the owner of St Modans Fish and Chips in Peterhead, was quick to secure stock for her establishment, anticipating a surge in demand for the nostalgic beverage. Launching a competition on the chipper’s Facebook page, Laura engaged with customers who were eager to get their hands on a bottle of Moray Cup. The response was overwhelmingly positive, with customers expressing their excitement at the prospect of enjoying a taste of their childhood once again.
The man behind the relaunch of Moray Cup, Deveron Direct director Des Cheyne, expressed his delight at the public’s enthusiastic response to the product. The decision to bring back the iconic drink was driven by a sense of nostalgia and a desire to fill a void in the local market. Working in collaboration with Refresco, the company responsible for producing the new Moray Cup, Deveron Direct aimed to satisfy the cravings of fans who had long awaited the return of the beloved soft drink. As the relaunch garnered unprecedented attention, Mr. Cheyne humorously remarked that as long as the fizz remained in the drink, there was potential for more to be made in the future.
A Resounding Success: The Legacy of Moray Cup Lives On
The relaunch of Moray Cup at the Macduff wholesaler proved to be a resounding success, with fans flocking to secure their share of the nostalgic fizzy drink. The limited edition release of the iconic soft drink brought together a community of enthusiasts who shared a deep connection to the beverage. As customers reminisced about their childhood memories associated with Moray Cup, the relaunch served as a poignant reminder of the cultural significance of the beloved drink in the north-east of Scotland.
Looking ahead, the future of Moray Cup remains uncertain, with the possibility of additional releases contingent on the continued demand from loyal fans. The overwhelming response to the relaunch speaks to the enduring popularity of the fizzy pop, cementing its status as a cherished symbol of local heritage and tradition. As enthusiasts savor their first sips of the newly relaunched Moray Cup, the legacy of the iconic soft drink lives on, sparking joy and nostalgia in the hearts of those who have long awaited its return.