A recent survey conducted among 2,000 music enthusiasts has revealed a list of the top 20 must-see music landmarks globally. This survey has significant implications for the travel industry, as it highlights the destinations that hold a special place in the hearts of music lovers. These landmarks, which include ‘Paisley Park’ in Minnesota, Prince’s recording studio, the ‘Las Vegas Sphere’, and Cleveland’s ‘Rock & Roll Hall of Fame’, are expected to draw substantial tourist attention.
The poll identified iconic venues such as Colorado’s ‘Red Rocks Amphitheatre’, Detroit’s ‘Motown Museum’, and London’s ‘Abbey Road’ for Beatles fans among the top spots. Dollywood, a tribute to country music legend Dolly Parton, also featured prominently on the list.
The study, commissioned by beer brand Coors, revealed that 38% of respondents believe it’s essential to visit these iconic venues at least once in their lifetime. On average, each music fan has already visited two of their dream destinations. To further promote these destinations, Coors sent best friends Sam Thompson and Pete Wicks on a whirlwind 72-hour adventure to Colorado, where they experienced a concert at the renowned Red Rocks Amphitheatre.
During their adventure, Thompson and Wicks faced various challenges, including tackling heights, rapids, off-roading, and an open-mic night in Denver. Their journey culminated in a final test at the iconic Red Rocks Amphitheatre, where they enjoyed a performance by GRAMMY-nominated Icelandic rockers, KALEO.
Sam Thompson expressed his excitement about the trip, sharing his joy at experiencing a true taste of the USA, including its rich music scene. He noted that participating in the different challenges alongside his best friend made the entire experience more worthwhile. The study highlighted that key factors contributing to an exceptional gig-viewing experience include the venue (24%), atmosphere (44%), and crowd (12%).
Interestingly, 29% of participants believe that the company one keeps plays a significant role in creating memorable musical moments. Additionally, 38% noted that attending a music festival or similar event can enhance relationships within friendships and families. A remarkable 89% of respondents believe that being physically present at these events strengthens such ties, with 75% preferring to immerse themselves in the experience without the distraction of mobile phones.
The survey also explored the emotional connections people have with music. For 20% of respondents, music transports them back to the time they first met their partner. For 19%, it is associated with their first heartbreak, while 13% reminisced about road trips taken with close friends.
Helen Jones, a spokesperson for Molson Coors, commented on the journey of Sam and Pete, which is being shared across the company’s social media platforms. She emphasized that fresh music experiences in unique locations add another dimension to live music, making it more immersive and atmospheric. She believes these powerful music experiences create unforgettable moments, especially when shared with friends or family.
The revelation of these top music landmarks is expected to have a global impact on travelers. As music lovers seek to visit these iconic venues, tourism in these areas is likely to see a significant boost. Travel agencies and tour operators can leverage this interest by offering specialized music-themed travel packages, which could include guided tours of these landmarks and exclusive concert experiences.
The survey results highlight the deep connection between music and travel, revealing a range of destinations that hold significant value for music lovers worldwide. These findings suggest that the travel industry can capitalize on the growing interest in music tourism, providing unique and immersive experiences that cater to this enthusiastic audience. The global impact of these landmarks will likely lead to increased travel, bolstering the tourism sector and enriching the lives of music fans everywhere.
