M&S has been a go-to destination for underwear for many years, with one in two Brits purchasing their undergarments from there. However, the brand is now taking a step further by launching a new lingerie collection aimed at empowering women all over the UK.
In collaboration with charity Colostomy UK, M&S has developed a range of underwear specifically designed for women with stoma bags. These pants are not only stylish and comfortable but also cater to the needs of those with single or multiple stoma bags. With over 200,000 women in the UK living with stomas, M&S saw an opportunity to fill a gap in the market and responded accordingly.
The new stoma knickers from M&S are priced at just £18 for a pack of three, making them a more affordable option compared to other medical suppliers. The design of the knickers follows M&S’ classic brief shape, ensuring that women with stomas do not have to compromise on style and comfort. The knickers are available in black, pink, and nude color options and come with lace designs in High Leg and Brazilian styles for £20 per pack of three.
The innovative design of these knickers includes elastic at the pocket opening, keeping the stoma bag secure all day and night. This attention to detail and the affordable price point have been well-received by customers and experts alike.
Libby Herbert, CEO of Colostomy UK, commended M&S for addressing the demand for accessible and comfortable underwear for those living with stomas. She emphasized that having these options available on the British High Street will enable individuals with stomas to shop with confidence and ease for the first time.
Furthermore, M&S has ensured that the new stoma-friendly underwear complements their existing range of bras, creating a cohesive and inclusive collection for all women. By expanding their product offerings to cater to a wider audience, M&S continues to demonstrate its commitment to diversity and inclusivity in the fashion industry.
In addition to the stoma knickers, M&S has been receiving praise for its overall fashion direction in recent years. The brand has undergone a transformation from being perceived as outdated to becoming a leading high street store for womenswear. With a focus on modernizing their designs, offering affordable prices, and creating versatile pieces, M&S has become a favorite among shoppers.
Overall, M&S’s new stoma knicker collection represents a positive step towards inclusivity and empowerment in the fashion industry. By listening to the needs of their customers and collaborating with organizations like Colostomy UK, M&S continues to set a standard for accessible and stylish clothing options for all.
